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Circular Economy Could Unlock $4.5 Trillion in Economic Value by 2030

A major new report quantifies the economic potential of shifting from a linear take-make-dispose model to a circular economy where materials are kept in use.

RBN Editorial17 June 2026
Circular Economy Could Unlock $4.5 Trillion in Economic Value by 2030

The Economic Case for Circularity

The circular economy — where products are designed for reuse, repair, and recycling rather than disposal — could unlock $4.5 trillion in economic value by 2030, according to a comprehensive report from the Ellen MacArthur Foundation. The analysis reframes circularity not as a cost but as a significant growth opportunity.

Where the Value Comes From

The value is generated through multiple channels: reduced material costs as businesses reuse rather than buy new, new revenue streams from repair and remanufacturing services, reduced waste disposal costs, and the creation of entirely new business models based on product-as-a-service.

Leading Examples

Companies across sectors are already demonstrating the model. A major apparel brand has launched a clothing rental subscription that now generates 15% of its revenue. An electronics manufacturer redesigned its products for modular repair, extending device lifespans and creating a profitable repair service.

The Policy Enabler

The report stresses that the transition will not happen at sufficient scale without policy support. Extended producer responsibility laws, right-to-repair legislation, and public procurement preferences for circular products are all needed to level the playing field against the incumbent linear model.

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